I’m a UX/UI and brand designer based in Malmö, Sweden. I work across the whole range, from a brand’s first mark to the interface someone uses every day.
That has meant B2B software, brand identities, packaging, webshops and an AR installation. I think of myself as something close to a design engineer: an eye for aesthetics and detail on one side, and on the other a habit of trying new tools, widening my horizon and actually building things. Right now that curiosity points at AI, in all its forms.
Until recently I worked on Intrexx, a low-code B2B platform: dense workflows, a lot of edge cases, and a design system that has to hold all of it together. Products like this often get treated as “just functional”. I think they deserve the same clarity and polish as anything consumer-facing. Alongside that I finished my second master’s degree. Now I am focusing on something new, and looking around for what my next chapter will be.
It usually starts with questions, and with mapping how things actually connect before opening a design file. I look for where a flow breaks, what makes it confusing, and how to turn that into something obvious. The visual part comes last, and goes faster when the thinking is done.
You’ll usually find me outdoors: camping, or somewhere with a camera waiting for something to show up. Mostly wildlife and birds, which is a hobby that teaches patience whether you asked for it or not.
I’ve also picked up running. A handful of half marathons so far, and my first full one this October.
Let’s chat?